When it comes to marketing, there are four principals you must take into consideration:
- People
- Product
- Pricing
- Promotion
Some will also say placement. You must sit down with your core team,
and work on business level strategy.
I once went to a marketing class, with an alleged professor, who had a
Masters in Marketing. When I was
questioning him about placement of an ad, and color, etc. He had never
heard of those particular strategies.
I thought to myself...hmmmm. That is strange...how can he be a professor
of Marketing, yet not know these
basic concepts? I will share them with you now.
If you have the money to place ads in any type of newspaper, business
magazine, etc, you need to know that
RED is the color that draws your attention 1st,
unless your color blind. That is why we have incorporated RED
into this site.
Placement is another option to weigh. If you place
your ad at the top right corner, it gets looked at first.
If you place it at the bottom right corner, it gets the second response,
and so on. It costs a little more to
add color, to have specific placement, but this is what will drive up
your sales.
Also, put your website name on any and all promotional
material you can. Do not have your website look
like brochureware though. Make it interesting and have some fun!
Website Hosting Website Domain Names Website Hosting ASP Website Hosting PHP Website Hosting MySQL